The Amenity Wars: What's Worth the Investment in 2025?

In the bustling Dallas-Fort Worth (DFW) multifamily market, developers are constantly seeking the correct blend of amenities to attract and retain tenants. With DFW leading the nation in apartment completions in 2024, adding over 41,600 units, understanding which amenities offer the best returns is worth diving into.

Smart Technology Integration

Worth It:

  • Smart Locks & Keyless Entry: Enhancing security and convenience, these features appeal to tech-savvy renters.

  • High-Speed Internet & 5G Access: With remote work becoming a staple, robust internet connectivity is non-negotiable.

Not Worth It:

  • Overly Complex Smart Home Systems: If it's more complicated than assembling flat-pack furniture, tenants won't use it.

Fitness and Wellness Facilities

Worth It:

  • On-Demand Fitness & Yoga Studios: Spaces that cater to diverse workout preferences keep residents engaged.

  • Outdoor Wellness Spaces: Meditation gardens and walking trails offer serene escapes within the property.

Not Worth It:

  • Expansive Traditional Gyms: Think less "big box gym" and more "boutique fitness studio."

Pet-Friendly Amenities

Worth It:

  • On-Site Dog Parks & Pet Runs: With many renters owning pets, these amenities are a significant draw.

  • Pet Washing Stations: Convenient for pet owners and helps keep units cleaner.

Not Worth It:

  • Luxury Pet Spas: Unless your tenants' pets are Instagram influencers, basic amenities suffice.

Work-From-Home Accommodations

Worth It:

  • Dedicated Workspace Nooks: With remote work adoption surging four-fold above pre-COVID benchmarks , in-unit workspaces are invaluable. ovationco.com

  • Co-Working Lounges: Flexible communal work areas cater to remote workers seeking a change of environment.

Not Worth It:

Social and Outdoor Spaces

Worth It:

  • Resort-Style Pools with Cabanas: These can differentiate properties in a competitive market.

  • Outdoor Kitchens & Fire Pits: Encourage community interaction and are cost-effective.

Not Worth It:

  • Oversized Clubhouses: Large indoor spaces may remain underutilized, leading to inefficient use of resources.

Parking and Mobility Solutions

Worth It:

  • EV Charging Stations: With the rise in electric vehicle adoption, providing charging facilities can future-proof properties.

  • Package Lockers: These address the increasing volume of deliveries, enhancing tenant convenience.

Not Worth It:

  • Valet-Only Parking: Many tenants prefer self-parking options for convenience and cost reasons.

Given the DFW's evolving multifamily landscape, investing in amenities that align with tenant preferences and market trends is essential. By focusing on practical and in-demand features, property owners can enhance tenant satisfaction and ensure sustainable returns.

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The Next Generation of Pet-Friendly Multifamily Design